Non-Profit Promotion 101

So, as you know, I’m a college student AND a co-founder and VP of a non-profit. How does everything get done? Well, I’m lucky enough to be in a program that does a lot of client-based work, often for a client you provide. What do I do these projects on? Ding ding ding! It’s a no-brainer: Achieve in Africa! It’s a win-win-win- I’m passionate and knowledgeable about the client, I can use whatever I make for the cause, and I get feedback through my graded assignments on how I can make the promotional materials better!

Things I’ve done just this semester for AIA through school:

– Created this blog
– Recorded and edited a viral 30-second video (while learning video editing software- Adobe Premiere Pro)
– Recorded and edited a 30-second radio PSA (while learning audio editing software- Audacity)
– Wrote a 5-minute promotional video treatment and script (to be made this summer after Brendan gets footage from his trip to Tanzania)
– Created a few advertisements (while learning Adobe PhotoShop)
– Currently creating a new web site layout to launch May 1st (using Photoshop and FrontPage)
– Created and currently revamping the brochure

I’ll add my audio and video spots that I made and I would love some feedback from ya’ll!!


Music Credit: “Caring is Creepy” by The Shins (I’m a fan of irony)

And click here for the AIA PSA!!

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4 Comments to “Non-Profit Promotion 101”

  1. How do I go about viewing the AIA PSA?

  2. Great idea for a viral video! Simple, interesting and using real people not actors.

    • Thanks for your feedback guys! I was really nervous to peoples’ reactions to the video because it’s so simple, but I’m glad it still got the point across! 🙂

  3. Great Video! I’ll surely be posting this around facebook and to some friends.

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